Comments on: Outfox the Market told to moderate advertising claims – comparison sites ‘not proof’ https://www.newpower.info/2019/09/outfox-the-market-told-to-moderate-advertising-claims-comparison-sites-not-proof/ Expert information for all those invested in the UK's energy future Fri, 20 Feb 2026 08:08:27 +0000 hourly 1 http://wordpress.org/?v=3.6 By: Stuart Lloyd-Evans https://www.newpower.info/2019/09/outfox-the-market-told-to-moderate-advertising-claims-comparison-sites-not-proof/#comment-68462 Stuart Lloyd-Evans Fri, 04 Oct 2019 15:07:56 +0000 http://www.newpower.info/?p=7570#comment-68462 Its pretty much impossible to prove a ‘cheapest’ message in energy, as different suppliers will be competitive at different consumption levels even in the same region. PCW sites also have their own way of calculating consumption so will give different results. An independent index, such as the Cielo Index is the only real way to benchmark on a consistent basis.

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