Battery maker Duracell has annnounced plans to invest £200 million in the coming decade to roll out a nationwide network of ultra-fast EV charging stations, branded Duracell E-Charge. The first six Duracell E-Charge sites will go live in 2025, with rapid expansion throughout 2026 and beyond. The network will focus on strategic locations including motorways, retail and hospitality venues, and city gateways.
A new charge point operator, Elektra Charge, has been set up to run the Duracell E-Charge network under licence from Duracell. The charging hubs will be developed and funded by UK charging infrastructure developer The EV Network (EVN).
“The need in the UK for faster, more reliable charging to keep pace with EV adoption is clear,” said Reza Shaybani, CEO of The EV Network. “Duracell E-Charge is a direct response to that challenge. The EV Network has already delivered some of the UK’s biggest charging hubs, and now we’re bringing that expertise to one of the world’s most recognised brands.”
Duracell E-Charge will offer ultra-fast charging up to 1,000kW and promises “consistently high uptime”, as well as “clear, transparent pricing and multiple payment options – from in-app to contactless to plug-and-go “. It also promises 24/7 support.
Mark Bloxham, Duracell managing director, said, “Charging your car should be as simple as changing the batteries in your remote. Duracell E-Charge provides convenience without compromise and chargers where and when you need them.”