Third domestic auto-switch service enters UK energy market

A new  energy switching service that automatically switches users to the cheapest available tariff, while constantly checking that they are on the best deal, has launched in the UK.

The Intelligent Assistant compares households’ usage patterns with both established and new energy retailers, before automatically switching the consumer to the cheapest or preferred available tariff. This is a continual process, with Myia constantly seeking a better deal and ensuring that its user is on the best tariff relative to time or usage.

The service was launched in New Zealand under the name Saveawatt in 2013. MyWave, the company behind the sites, said it saves NZ consumers an average of 10-15% on their energy bills and expects this figure to be higher for UK consumers.

Myia handles every stage of switching tariffs, asking for information once and then scouring the market to ensure the best energy plan and price.

Developed by New Zealand Company MyWave, Myia is a powerful Intelligent Assistant platform that combines personal data with machine learning and conversational commerce. Users own and control their personal data, which is kept secure in MyWave’s personal cloud.

The company said it also plans to enter new markets in the UK, including shopping, banking, travel and insurance.

Consumers can sign up at

The company joins Swuto and Flipper, which already offer auto-switch services to UK domestic energy customers, and Energy Scanner, an auto-switching service aimed at small and micro businesses.

Further reading:

Auto-switching site for small businesses goes live

Auto-switching services for energy customers: can they help build customer trust?

New auto-switch services launch: will they change the game for energy customers?


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3 comments for “Third domestic auto-switch service enters UK energy market

  1. steve dawson
    January 4, 2017 at 5:26 PM

    If you join one of the intelligent switchers would you have to pay a fee-to the energy provider- every time you switched?

  2. April 18, 2017 at 11:48 AM

    how can i get a quote

    • swatson
      July 6, 2018 at 3:16 PM

      Is there a charge for switching
      How do I get a quote

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